MLM Prospecting - How To Improve Your Sign Up Rates
MLM Prospecting - How To Improve Your Sign Up Rates
Did you know that one of the fastest ways to chase away your prospects in network marketing is to hunt them down like a rabid bull dog? This happens all the time in network marketing circles as people who are new to network home based business opportunity marketing, has virtually zero experiences in marketing. Simply put, they are not even marketing their product or their opportunity at all because they are pushing the business down their prospects throat.
Here are a number of ways that you can improve your sign up rates without appearing like a sleazy sales person to your prospects.
(1) Learn to position yourself as an expert in their eyes. One of the reasons why people are sick and tired of MLM in general is because they keep getting hunted down by all these desperate people. However, if you are perceived like someone who can bring great value to others, they will be magnetically attracted to your persona and your charisma, saving you tons of effort in recruiting and prospecting.
(2) You must also be able to understand your prospect’s needs. Don’t sit there and go on and on about your home business
while neglecting the feelings of your prospect. Remember, people do not care how much you know until they know how much you care. By giving thought to your prospect, you can improve your success rate with less effort.
(3) Don’t sell your main business opportunity on the first meeting. This technique is taught by Mike Dillard - an network marketing expert. He believes that in order to sponsor others effectively and make money, you must begin your sales funnel by marketing, not selling, a low cost information product that gives people an idea what this business is all about. In essence, even if the prospect doesn’t sign up with your main opportunity, you can still make money from them when they buy your low cost information product or even a small retail product.
(4) Helping others to understand the nature of a home based business is also largely depending on your approach. If they perceive you as a person who desperately begs for business, sub-consciously they might feel as though they will have to do the same as well if they join up. By not appearing so desperate, they won’t feel intimidated to do the same themselves and hence, will give you a better chance at signing up the prospect as a new customer or even as a long term business builder.
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